±¤°í¡¤È«º¸

 

±¤°íÇа³·Ð (PPTÀÚ·á Á¦°ø - °­ÀÇ¿ë)

ÀúÀÚ : ÃÖ¿µ±Õ À±Å¿õ ¼º¿ëÁØ ¾ö³²Çö

2019-09-10  |  979-11-87570-40-0 93320

408p  |  »ç·ú¹èÆÇ/¾çÀå

28,000¿ø

 

 

¾î¶² ±¤°í°¡ ´õ Àß ±â¾ïµÇ°í ±¤°í ¼Ó ºê·£µå¿¡ ´ëÇØ È£°¨À» ºÒ·¯ÀÏÀ¸Å°°í ÃßÈÄ Á¦Ç°¿¡ ´ëÇÑ ±¸¸ÅÀǵµ¸¦ ´õ Àß Ãßµ¿ÇÒ ¼ö Àִ°¡? ¶ÇÇÑ ¾î¶°ÇÑ °úÁ¤À» °ÅÃļ­ ÀÌó·³ È¿°úÀûÀÎ ±¤°í¸¦ ¸¸µé¾î ³¾ ¼ö Àִ°¡? ÀÌ Ã¥Àº ÀÌ·¯ÇÑ ¹°À½¿¡ ´äÇϰíÀÚ ÇÑ´Ù.
ÀÌ Ã¥Àº ±¤°íÇÐÀÇ °³·Ð¼­·Î¼­ ÇкλýÀÌ ÇÑ Çб⠵¿¾È ±¤°íÀÇ ±âº» °³³ä°ú ±¤°íÄ·ÆäÀÎÀ» À§ÇØ ÇʼöÀûÀÎ ¿ë¾î¿Í °³³äÀ» ÀÌÇØÇÒ ¼ö ÀÖµµ·Ï ±âȹµÇ¾ú´Ù. ÀÌ Ã¥ÀÇ ³»¿ëÀº È¿À²Àû ±¸¼ºÀ» Áß½ÃÇϸ鼭µµ ±âº»¿¡ Ãæ½ÇÇϵµ·Ï ÇʼöÀûÀÎ ³»¿ë À§ÁÖ·Î ÃÑ 11ÀåÀ¸·Î ±¸¼ºÇÏ¿´´Ù.
ÀÌ Ã¥Àº ÃֽŠ»ç·Ê¿Í ±¤°íÀÚ·áµéÀ» dzºÎÇÏ°Ô Á¦½ÃÇÔÀ¸·Î½á µ¶ÀÚµéÀÇ ÀÌÇØ¸¦ µ½°í Èï¹Ì¿Í °ü½ÉÀ» À¯¹ßÇÏ¿© ÇнÀÈ¿°ú¸¦ ³ôÀÌ´Â µ¥ ÁÖ·ÂÇÏ¿´´Ù. ¶ÇÇÑ ±¤°í¾÷Á¾¿¡ Á¾»çÇÏ´Â ½Ç¹«Àڵ鿡°Ôµµ Ä·ÆäÀÎÀ» ±âȹÇÏ´Â µ¥ ¾ÆÀ̵ð¾î¸¦ ¾òÀ» ¼ö ÀÖ´Â ±âº»ÀûÀÎ ÇнÀ¼­·Î¼­µµ À¯¿ëÇÒ °ÍÀÌ´Ù.

 

1. ±¤°í¶õ ¹«¾ùÀΰ¡ & ±¤°íÀ±¸®
2.½ÃÀå ¼¼ºÐÈ­ Àü·«°ú Æ÷Áö¼Å´×
3. ¼ÒºñÀÚÇൿ: ¼ÒºñÀÚ ÀÇ»ç°áÁ¤ °úÁ¤°ú Á¤º¸Ã³¸® °úÁ¤
4. ¼ÒºñÀÚÇൿ: ¼ÒºñÀÚ Åµµ¿Í ¼³µæ
5. ºê·£µå Ä¿¹Â´ÏÄÉÀ̼Ç
6. ±¤°í ¸ñÇ¥¿Í ¿¹»ê ¼³Á¤
7. Å©¸®¿¡ÀÌÆ¼ºê ¸ñÇ¥¿Í Å©¸®¿¡ÀÌÆ¼ºê Àü·« µµÃâ
8. ±¤°í¸Þ½ÃÁö ¼Ò±¸ À¯Çü
9. ¸Åü±âȹ Àü·«
10. ±¤°íÁ¶»ç¿Í È¿°úÃøÁ¤
11. ´º¹Ìµð¾î¿Í ±¤°í

 

ÃÖ¿µ±Õ
µ¿±¹´ëÇб³ ±¤°íÈ«º¸Çаú ±³¼ö
Michigan State University, Ph.D. (±¤°íÇÐ)
Journal of Advertising, International Journal of Advertising, Journal of Business Research ÆíÁýÀ§¿ø
Çѱ¹±¤°íÇÐȸ ºÎȸÀå
Àü) Çѱ¹ ¸¶ÄÉÆÃ°úÇÐȸ ȸÀå 
 
À±Å¿õ
ÀÎõ´ëÇб³ °æ¿µ´ëÇÐ °æ¿µÇкΠ±³¼ö
University of Texas at Austin, Ph.D. (±¤°íÇÐ)
International Journal of Advertising ÆíÁýÀ§¿ø
Çѱ¹±¤°íÇÐȸ, Çѱ¹±¤°íÈ«º¸ÇÐȸ, Çѱ¹¼ÒºñÀÚ±¤°í½É¸®ÇÐȸ, ±¹Á¦°æ¿µÇÐȸ ÀÌ»ç
Àü) ±¤°íÇבּ¸ ÆíÁýÀå, ±¤°íÈ«º¸Çк¸ ÆíÁýÀ§¿ø
Àü) ´ëÇѹα¹±¤°í´ë»ó ½É»çÀ§¿ø, È«ÀÍ´ëÇб³ ±¤°íÈ«º¸ÇкΠ±³¼ö, North Dakota State University ±³¼ö
 
¼º¿ëÁØ 
°í·Á´ëÇб³ ½É¸®Çаú ±³¼ö
University of Texas at Austin ±³¼ö, Southern Methodist University ±³¼ö 
Çѱ¹±¤°íÇÐȸ, Çѱ¹¼ÒºñÀÚ±¤°í½É¸®ÇÐȸ, Çѱ¹±¤°íÈ«º¸ÇÐȸ ÀÌ»ç 
Journal of Advertising, Journal of International Advertising, Journal of Interactive Advertising ÆíÁýÀ§¿ø
 
¾ö³²Çö
È«ÀÍ´ëÇб³ ±¤°íÈ«º¸ÇкΠ±³¼ö
University of Texas at Austin, Ph.D. (±¤°íÇÐ)
Çѱ¹±¤°íÈ«º¸ÇÐȸ Ãѹ«ÀÌ»ç, ±¤°íÇבּ¸ ¹× ±¤°í¿¬±¸ ÆíÁýÀ§¿ø
Àü) University of Wisconsin, Communication Çаú ±³¼ö 
Àü) Á¦Àϱâȹ AE (±¤°íÁÖ: »ï¼º±×·ì, »ï¼ºÀüÀÚ, KTF µî)
Àü) ´ëÇѹα¹±¤°í´ë»ó ½É»çÀ§¿ø(2016³â, 2017³â, 2018³â)

 

 

1±Ç